As the data clearly demonstrates, "distinctive features" emerged as the primary concern for consumers, accounting for 36.3%. This was followed closely by "service quality" at 26.8% and "dining environment" at 23.8%. In contrast, "price" was a relatively minor consideration at just 8.4%, with "other factors" comprising the remaining 4.7%.

This distribution reveals significant shifts in consumer priorities. The overwhelming emphasis on distinctive features and service quality, rather than price, suggests that diners increasingly value unique experiences and personalized attention. This trend likely reflects rising disposable incomes and evolving lifestyles, where dining out serves not just functional needs but also social and experiential purposes. For restaurant operators, these insights are crucial: they should focus more on developing unique concepts, enhancing service training, and creating appealing atmospheres. Ultimately, the...